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From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
The different culture of coffee floats in the office coffee culture

The different culture of coffee floats in the office coffee culture

For a more respectable Office, there are always two shiny coffee pots, and coffee is provided free of charge around the clock. A little more particular, there will even be a small coffee shop for employees to enjoy during the break. As a result, the jingling music of stirring coffee with a metal spoon here has become a kind of corporate culture. Provide free coffee

2014-11-27
Coffee Culture in the Office of Fine Coffee Culture and History

Coffee Culture in the Office of Fine Coffee Culture and History

For a more respectable Office, there are always two shiny coffee pots, and coffee is provided free of charge around the clock. A little more particular, there will even be a small coffee shop for employees to enjoy during the break. As a result, the jingling music of stirring coffee with a metal spoon here has become a kind of corporate culture. Provide free coffee

2015-03-06
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
Office Coffee Culture Chinese Coffee Culture White-collar Coffee Culture Coffee Culture

Office Coffee Culture Chinese Coffee Culture White-collar Coffee Culture Coffee Culture

For a more respectable Office, there are always two shiny coffee pots, and coffee is provided free of charge around the clock. A little more particular, there will even be a small coffee shop for employees to enjoy during the break. As a result, the jingling music of stirring coffee with a metal spoon here has become a kind of corporate culture. Free coffee, for

2016-04-01
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
Nendo, a design firm, opened a coffee shop in Tokyo. Japanese Design concept Cafe

Nendo, a design firm, opened a coffee shop in Tokyo. Japanese Design concept Cafe

Photo Source: the Internet is a great story for people who like Japanese design, Japanese architecture and coffee. Japanese architect Kenzo Tange designed a building called Sogetsu Kaikanhas in the 1970s, including a rock courtyard designed by sculptor Isamu Noguchi. Nowadays, famous Japanese designers

2016-01-14
Coffee slimming OL office best time

Coffee slimming OL office best time

More and more people like to drink coffee, the charm of coffee in addition to its bitter taste and fascinating aroma and refreshing effect, coffee can also beauty! Let's taste a cup of coffee with endless aftertaste, in this romantic moment, not only full mouth, but also beautiful face. Caffeine in slimming coffee, which promotes fat decomposition and releases fat.

2015-08-12
Unique Chinese Coffee style Office Coffee Culture

Unique Chinese Coffee style Office Coffee Culture

Analysis of the office coffee culture of modern Chinese white-collar workers where a more decent Office, there are always two shiny coffee pots, and coffee is provided free of charge around the clock. A little more particular, there will even be a small coffee shop for employees to enjoy during the break. As a result, the jingling music of stirring coffee with a metal spoon here has turned into an enterprise.

2015-06-17
The best time for office coffee to lose weight

The best time for office coffee to lose weight

More and more people like to drink coffee, the charm of coffee in addition to its bitter taste and fascinating aroma and refreshing effect, coffee can also beauty! Let's taste a cup of coffee with endless aftertaste, in this romantic moment, not only full mouth, but also beautiful face. Caffeine in coffee, which promotes fat decomposition and releases fat in the blood.

2015-03-12
My dream is to open a cafe.

My dream is to open a cafe.

My dream is to open a coffee shop, just like this one, where I can play my favorite music and chat with different people. You must have heard about this many times, from one person's mouth, from different people's mouths, sometimes you are surprised that so many people in the world want to open their own cafe, or even know very little about coffee.

2014-08-15
The Origin of Coffee in the Consulate of Kashgar, Xinjiang

The Origin of Coffee in the Consulate of Kashgar, Xinjiang

Catherine Martney, wife of the British Consul General in Kashgar, Kashgar, is a brave English woman who has lived here with her husband for 17 years. In 1931, she wrote "the memory of a diplomat's wife to Kashgar" affectionately and in a delicate and warm tone. In 1898, an ordinary woman as far away as Great Britain

2015-06-19
The Origin of Coffee in the Consulate of Kashgar, Xinjiang (Historical knowledge)

The Origin of Coffee in the Consulate of Kashgar, Xinjiang (Historical knowledge)

Catherine Martney, wife of the British Consul General in Kashgar, Kashgar, is a brave English woman who has lived here with her husband for 17 years. In 1931, she wrote "the memory of a diplomat's wife to Kashgar" affectionately and in a delicate and warm tone. In 1898, an ordinary woman as far away as Great Britain

2014-05-28
Start a business in the garage cafe 200 teams huddled in the garage

Start a business in the garage cafe 200 teams huddled in the garage

The APP earns an average of $40 a day, and the artist is borrowed from the next table. Wangwang is a post-80s generation who came to Beijing to start a business. his team consists of two people who are engaged in mobile game development projects. Unlike ordinary entrepreneurs, Wangwang does not work in an office building, but in a cafe. The name of this cafe is Garage Coffee, which is one of the earliest start-up coffee in Zhongguancun.

2015-10-28
Love and hate between office lunch and coffee

Love and hate between office lunch and coffee

Editor Zhang Xiwen Zhang Siwei, the place where you spend the longest time of the day must be your office, whether it is a deep hatred of office politics here, or the Qing Highland is isolated from the world, painstakingly studying, before escaping from the fireworks of the world, how many meals a day are enjoyed in the office? How much do you have to bolt about eating and drinking in the office?

2014-07-29
Harbin Green skin Train Cafe

Harbin Green skin Train Cafe

In the past two years, there have suddenly been many cafes on the streets of Harbin, either in elite office buildings or in the amorous central street. It is more likely that there are nearly 300 cafes registered with the Harbin Ministry of Industry and Commerce at the beginning of this year alone, and there are numerous small cafes with a strong taste of petty bourgeoisie in private. Now

2015-09-18
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